In this episode of The Underlay, Matt and Michael head to Penrith to sit down with one of the most recognisable personalities in the flooring game, Micko from Dream Flooring. What starts as a conversation about flooring quickly becomes an insight into creativity, community, and why being different is the smartest move you can make in a crowded industry.

With more than 20 years on the tools, Mikko has done it all from timber to hybrid and everything in between. But it is his shift into fun, chaotic, attention-grabbing social media that has completely transformed his business. Clearing out his showroom, building a lounge-style space, and teaming up with Amy, the mastermind behind many of his wild ideas, Dream Flooring has become one of the most talked-about shops in Western Sydney.

From buckets of water thrown across the showroom to inflatable pool dives to Eric attacking him with a handbag, every video is built on one thing: creating attention without taking yourself too seriously. And as Micko explains, the strategy is working far better than he ever expected. Penrith locals now walk into the shop asking to meet him, fans yell out as they pass by, and Panthers supporters come in purely because they want to support "that funny bloke from Dream Flooring.”

But behind the laughter is real expertise. With decades of installation experience, Micko discusses floor prep, hybrid evolution, product trends, why former installers make the best salespeople, and the balance between affordability and doing the job right. His story proves that flooring may be boring to the masses, but it never has to be boring to sell.

This one is hilarious, honest, and a cracking look at how passion, personality, and hard work can redefine a local business.

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•  What wild flooring video should Mikko film next?
•  Can passion for footy really build a business?
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Tune in on Spotify, Apple Podcasts, or watch the full episode on YouTube. Share it with a mate in the industry.

#TheUnderlayPodcast #DreamFlooring #FlooringIndustry #HybridFlooring #PenrithBusiness #FlooringCommunity #TradieLife #SocialMediaMarketingAU #CleverChoiceFlooring #AussiePodcasts

The Underlay Podcast continues its Sydney road trip with a special pop-up episode recorded inside the bustling GMK Logistics headquarters. Hosts Matt and Michael sit down with Sarah Halpin, CEO of GMK Logistics, and Anthony Minuto, NSW State Manager and long-time member of the GMK family, for a lively and insightful conversation about people, culture, and the power of connection in the flooring industry.

What begins as a spontaneous visit evolves into a fascinating glimpse behind the scenes of one of Australia's most respected logistics providers. GMK's operation spans more than 100,000 square metres of warehousing nationwide, yet it still runs on the same family values and personal relationships that built the business more than 60 years ago.

Sarah shares her journey from accountant to CEO, a career built on curiosity, resilience, and empathy and explains how she continues to champion a "people-first" culture that values every driver, warehouse team member, and client equally. Anthony, who began his GMK journey more than two decades ago, offers an insider’s perspective on how dedication, consistency, and a passion for the industry have shaped both his career and GMK's reputation for reliability.

The discussion explores the importance of communication, innovation, and trust in logistics, from custom-built trucks designed specifically for flooring products to drivers who know their customers by name. Together, Sarah and Anthony reveal why GMK Logistics is more than just a transport company; it's the backbone of Australia's flooring supply chain.

Of course, this is The Underlay, so there's plenty of humour too, from fluoro workwear fashion to ultra-marathon running and even a spirited debate about roll-on versus spray deodorant.

It's an episode that celebrates commitment, culture, and community, the very traits that keep the flooring industry moving forward.

Listen now on Spotify, Apple Podcasts, or wherever you get your pods.

#TheUnderlayPodcast #GMKLogistics #FlooringIndustry #LogisticsAustralia #FlooringProfessionals #SupplyChainLeaders #AustralianManufacturing #WomenInLeadership #FlooringBusiness #CleverChoiceFlooring

In this episode of The Underlay Podcast, hosts Matt White and Michael Roberts sit down with Geoff Weir, Hard Flooring Category Manager at Carpet Court, to explore his fascinating journey through the flooring industry, from starting out knowing nothing about flooring to becoming one of the most respected voices in the business.

Geoff shares how he first entered the industry nearly a decade ago, guided by a friend who saw his potential long before he did. From humble beginnings as a sales rep to national leadership roles, Geoff discusses the value of curiosity, connection, and consistency, answering your phone, showing up, and always being honest with your customers. It’s simple advice, but as Geoff explains, it’s what sets great reps apart in an industry built on trust and relationships.

The conversation dives deep into the evolving world of hard flooring. Geoff reflects on major market shifts, including the rise of hybrid flooring and the resurgence of laminates, and how technology continues to reshape what’s possible in design and performance. He also opens up about the importance of aligning values between suppliers and retailers, highlighting the growing collaboration between Carpet Court and Clever Choice Flooring.

In a heartfelt moment, Geoff shares his personal journey through a year of immense challenges, including becoming a father again and facing a brain cancer diagnosis, offering a powerful reminder about perspective, family, and what truly matters beyond the showroom.

From industry insights to life lessons, this episode delivers an honest, inspiring, and deeply human look at what drives the people behind Australia’s flooring industry.

The Underlay Podcast – where the stories beneath the surface inspire what’s next.

#FlooringIndustry #CarpetCourt #CleverChoiceFlooring #PodcastAustralia #TheUnderlay #FlooringTrends #HardFlooring #Leadership #IndustryInsights #Inspiration

In this episode of The Underlay Podcast, hosts Matt and Michael sit down with Phil Buckley, the newly appointed CEO of the Australian Timber Flooring Association (ATFA), for an open and insightful conversation about the future of the flooring industry.

Phil's journey is anything but typical. Growing up in Sydney, he watched his mother build one of the city's largest timber flooring companies from scratch, spent his teenage weekends on the tools, and then pivoted into education before returning to flooring to build a successful commercial and retail operation. Now, just five weeks into his role leading ATFA, Phil shares how a lifetime of hands-on experience, from laying floors to running businesses and conducting more than 600 flooring inspections, shapes his vision for the association.

The conversation delves into the significant industry challenges and opportunities currently facing the sector. Phil explains the impact of the recently announced Great Northern Koala Park, which has halted access to crucial resources, such as blackbutt timber. He talks candidly about the human cost of policy changes on small businesses, mills, and communities, and why understanding the people behind the industry matters as much as protecting the environment.

Education and training are at the forefront of Phil's strategy. He outlines ATFA's ambitious plans to upskill everyone in the supply chain – from retailers and sales teams who need better product fit-for-purpose knowledge, to installers, inspectors, and warranty managers who must communicate technical insights clearly to consumers. The episode also explores how ATFA is making training more accessible through online modules, face-to-face workshops, and purpose-built facilities across Australia.

Phil doesn't shy away from the complexities of change – whether it's new regulations, global timber supply pressures, or technology like AI reshaping the manufacturing and retail sectors. But his message is clear: progress shouldn't leave people behind.

Whether you're a retailer, installer, manufacturer, or just passionate about the flooring industry, this episode offers a valuable perspective on where the sector is headed and how ATFA plans to lead with innovation, education, and support for its people.

#TheUnderlayPodcast #FlooringIndustry #ATFA #TimberFlooring #FlooringEducation #BlackbuttTimber #SustainableFlooring #FlooringRetail #InstallerTraining #FlooringInnovation 

This special episode of The Underlay Podcast takes listeners behind the scenes of Project Miriah, a groundbreaking collaboration between Clever Choice Flooring, RLA Polymers, and the FCIA.

Over five intensive days in August 2025, the team came together to deliver a complete flooring installation inside a two-storey townhouse. From subfloor preparation to the final installation, the project showcased not only Clever Choice's premium vinyl and hybrid products but also the expertise of RLA's adhesives and compounds, and the hands-on involvement of FCIA apprentices.

Hosts Matt White and Michael Roberts guide us through the journey, sharing insights from key stakeholders. Listeners hear directly from Fiona of the FCIA about the importance of apprenticeships, the pathways into flooring, and the value of exposing trainees to new products and techniques. Apprentices Carli, Jarra, and Max share their nerves, excitement, and determination as they tackle vinyl, hybrid flooring, and a staircase installation, an essential milestone in their training.

RLA's Matt and Safi open up about subfloor prep, levelling, and the science behind their adhesives, while FCIA trainer Ryan provides expert commentary on what it takes to deliver a flawless installation. Store owners Simon and Fiona from Carpet Court Coffs Harbour also weigh in, highlighting the vital role apprentices play in the future of the trade.

Project Miriah wasn't just about flooring; it was about education, collaboration, and industry growth. With hours of content filmed, including a 38-step Clever Choice installation guide, this initiative sets a new benchmark for training and industry storytelling.

From the technical precision of subfloor preparation to the excitement of apprentices completing real-world modules on site, this episode captures the heart of an industry committed to building skills and supporting its next generation. Whether you're a flooring professional, a business owner, or simply curious about the craft behind the floors beneath your feet, this episode is packed with insights, laughs, and lessons.

#TheUnderlayPodcast #ProjectMiriah #FlooringIndustry #ApprenticesInAction #CleverChoiceFlooring #RLAPolymers #FCIA #VinylFlooring #HybridFlooring #FutureOfFlooring

In this special episode of The Underlay, hosts Matt and Michael are joined by Michael and Matt from RLA Polymers and Fiona from the FCIA to take listeners behind the scenes of Project Miriah, a groundbreaking flooring installation project that's raising the bar for education, collaboration, and craftsmanship in the industry.

Recorded after two intense days on site, this conversation offers a candid look at the planning and teamwork that's gone into transforming a two-storey townhouse, from subfloor prep to vinyl and hybrid installation, including a challenging staircase. What began as a bold idea to create content around best practices has evolved into a large-scale industry showcase, featuring detailed demonstrations, technical expertise, and a focus on training the next generation of installers.

The team shares their experiences and insights from the project, discussing everything from RLA's hands-on product demonstrations and Clever Choice's emphasis on user-friendly solutions to the FCIA's commitment to apprentices and skills development. Listeners will hear how every step, from moisture testing to levelling, adhesives, and installation, has been carefully documented to create an invaluable resource for the flooring community.

Beyond the technical details, this episode highlights the power of collaboration between manufacturers, suppliers, and industry associations. Together, these stakeholders are working to raise standards, promote education, and ensure the flooring trade continues to thrive.

Whether you're an installer, retailer, manufacturer, or simply passionate about the future of flooring, this behind-the-scenes look at Project Miriah demonstrates what's possible when expertise, creativity, and teamwork come together. Tune in for practical insights, inspiring stories, and a glimpse at an ambitious project that could shape the industry's future.

#TheUnderlayPodcast #ProjectMiriah #FlooringIndustry #CleverChoice #RLAPolymers #FCIA #ApprenticeshipsMatter #FlooringEducation #CollaborationInConstruction #AustralianBusiness

In this episode of The Underlay Podcast, Matt and Michael sit down with a true heavyweight in the Australian flooring industry, Courtney Dunn, Director of Master Floors Group. With decades of experience spanning from floor preparation through to delivering multi-million-dollar commercial projects, Courtney shares a story that's equal parts personal, professional, and inspiring.

From the very start, listeners are drawn into Courtney's journey, a career shaped by family legacy, tough lessons on the tools, and an unrelenting commitment to relationships. Courtney recalls how his father's career moves set the stage for his own, and how his early years in floor preparation became the foundation for everything he does today. The conversation dives deep into why floor prep isn't just a step in the process, but an art form that makes or breaks a project.

Family is a central theme throughout the discussion. Courtney speaks candidly about raising his three kids as a sole parent while running a thriving business, and how rugby, through his own school days at TSS and now watching his sons play, remains a cornerstone of his life. He shares the pride of watching his eldest pursue opportunities in construction management, underscoring the value of hard work, apprenticeships, and creating pathways for the next generation.

The business insights are equally compelling. Courtney explains why relationships and partnerships are the lifeblood of Master Floors' success, especially when dealing with tier-one builders and projects that stretch across thousands of square metres. He highlights the challenges of managing multi-tower developments, including the award-winning casino precinct project, which earned Master Floors the "Commercial Job of the Year" award at the FCIA Gala. The conversation peels back the curtain on what it really takes to succeed at this level: risk management, cash flow discipline, and, above all, trust.

Listeners also get a candid look at the state of the flooring industry today, from the shift away from carpet toward timber and hybrids, to the realities of labour shortages and the urgent need for apprentices. Courtney outlines his goal to bring at least ten apprentices through Master Floors by 2027, and why investing in young talent is the only way to secure the future of the trade.

It's not all work, though. Courtney discusses the importance of stepping away, whether it's holidays, golf days, or time with his partner and kids, to recharge and reset. The episode closes with the fast-five questions, giving listeners a glimpse of Courtney's lighter side, from his love of Filipino food to his go-to holiday spot in Queenstown.

This episode is packed with authenticity, insight, and passion. Whether you're in the flooring industry, leading a business, or simply someone who appreciates stories of resilience and legacy, Courtney's journey is one that will resonate deeply with you.

Listen now to hear how Courtney Dunn and the team at Master Floors Group are shaping the future of Australia’s flooring industry.

#TheUnderlayPodcast #FlooringIndustry #MasterFloors #BusinessLeadership #CleverChoice #Apprenticeships #ConstructionIndustry #AustralianBusiness #CommercialProjects #IndustryRelationships

In this episode of The Underlay, Matt and Michael Roberts, General Manager of Clever Choice, sit down with Richard from GMK Logistics to unpack the critical role transport plays in the flooring industry. The conversation begins with an unexpected sports tangent, comparing the culture and strategic decision-making in professional teams to those in running a successful business. Both agree that, whether in sports or commerce, success ultimately comes down to building the right culture, knowing when to make tough personnel decisions, and planning for the future.

From there, the discussion dives deep into the long-standing partnership between Clever Choice and GMK Logistics. Michael explains that no matter how good the product is, if delivery isn't on time and in perfect condition, the customer experience suffers. That's where GMK's high-90% on-time delivery rate and commitment to service make them an essential part of Clever Choice's success.

Richard offers an inside look at how GMK maintains such performance, through decades of building the right culture, holding teams accountable, and continuously investing in people, systems, and its fleet. He highlights the importance of understanding customer needs, from delivery schedules to packaging that can withstand multiple handling points across thousands of kilometres. The conversation delves into the complexities of transportation in Australia's vast geography, the challenges of on-forwarding to remote areas, and why strong relationships with reliable partners are essential in the industry.

Technology and innovation are also at the forefront. GMK is rolling out new systems for better tracking and customer communication, aiming to deliver an "Amazon-style" experience for flooring deliveries. This includes SMS updates, improved visibility of freight in transit, and integration between Clever Choice and GMK's systems for seamless order processing.

The trio also explore the human side of logistics, driver training, safety systems, and employee culture, emphasising that every touchpoint, from warehouse to final delivery, impacts the brand. Public holiday disruptions, natural disasters, and the ripple effects of delays are openly discussed, with both sides emphasising the importance of proactive communication to manage customer expectations.

By the end, it's clear that the Clever Choice–GMK partnership isn't just about moving products; it's about shared values, strategic growth, and a relentless focus on service. Whether you're in flooring, logistics, or any industry where delivery matters, this episode is a masterclass in building partnerships that last.

Listen now to hear how two industry leaders keep the wheels turning, literally and figuratively, across Australia's flooring supply chain.

#TheUnderlayPodcast #FlooringIndustry #Logistics #BusinessPartnerships #CleverChoice #GMKLogistics #CustomerServiceExcellence #SupplyChainSolutions #AustralianBusiness #OnTimeDelivery`

In this episode of The Underlay, Matt and Michael sit down with Mark Coetzee from Floorworld, a man whose journey in flooring began with Blundstone boots and has evolved into a nationwide role shaping the look and feel of retail stores across Australia.

From his humble beginnings in Tasmania to overseeing the operations and store design of one of the country’s most respected flooring groups, Mark brings sharp insights and plenty of laughs. The trio dive into everything from the complexities of public speaking and flooring industry conferences to the current state of hybrid, vinyl, and laminate products on the market. Mark shares how he tailors store setups to suit regional preferences, tackles the shortage of vinyl installers, and the ever-present challenge of selling floor prep to customers who can’t see it, but will certainly feel it if it’s done wrong.

The conversation also unpacks Floorworld’s strong relationship with Clever Choice Flooring, and the value of trusted partnerships in a fiercely competitive industry. Along the way, they touch on innovation, renovation trends, and why carpet is far from dead.

And as always, it wouldn’t be The Underlay without a good laugh. Mark’s “Fast Five” reveals his fear of the sea, his undying love for meat lovers pizza, and a well-earned jab at roll-on deodorant. This one’s packed with stories, strategy, and a whole lot of personality.

Tune in for real talk, flooring gold, and a few questionable jokes—only on The Underlay.

#TheUnderlay #FlooringIndustry #MarkCoetzee #Floorworld #CleverChoiceFlooring #VinylFlooring #HybridFlooring #FloorPrepMatters #FlooringAustralia #PodcastAustralia

In this high-energy return episode of The Underlay, Matt welcomes back Michael Roberts, GM of Clever Choice, fresh from a whirlwind two-month tour across Australia and China. From interstate road trips with Ian Walker to a jam-packed product testing mission in China alongside Sean and Greg, Michael gives us a front-row seat to Clever’s evolution.

This episode pulls back the curtain on what makes Clever tick, from cultural transformations in the Sydney warehouse to the obsessive quality control systems operating in both Australia and China. Michael shares insights into the power of having their own QC team on the ground in China, what goes into testing flooring products for our unique Aussie climate, and how Clever is using automation, AI, and next-gen warehousing to stay ahead of the game.

Matt and Michael also touch on some big-picture topics: why Clever isn’t afraid to be open about Chinese manufacturing, how product refinement is overtaking product expansion, and what it means to keep small business values while playing in the big leagues.

We also get personal, Michael opens up about balancing gym life with national travel, the importance of mental health, and why consistency (in both workouts and work ethic) is the real game-changer.

With new partnerships brewing, more industry-firsts on the horizon, and an exciting second half of 2025 ahead, this episode is equal parts reflection and rally cry.

Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!

Join the conversation:

• Would you try turtle on a factory tour?
• Is a 55-day turnaround even real?!
• Can CrossFit actually make you a better business leader?

#TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #MichaelRoberts #ChinaTour #ProductTesting #FlooringQC #AIInWarehousing #FlooringInnovation #FromTheFloorUp