In this discussion, based on the blog "The Most Underrated Marketing Discipline," found on ryansmithsays.com, learn why Partner Marketing is an often-overlooked yet crucial discipline in driving partner sales. Hear how a dedicated Partner Marketing program—supported by a Messaging Specialist and Creative Resource—can bridge the content gap and deliver partner-specific resources beyond repurposed customer materials. Discover how this underappreciated role differs from Partner Program Management and why investing in partner-focused content is essential for empowering channel partners and boosting B2B tech growth.

AI-produced audio from a human-written blog.