Tracking the right metrics at every stage of the marketing funnel is essential for optimizing campaigns and driving growth. From initial engagement to incremental revenue, these metrics provide a clear roadmap for evaluating performance.

In season two of The Undiscovered Metric, we asked our podcast guests which metrics were the most important for marketers to monitor. Read on or watch our 2024 review episode below to find out what they had to say, and how these metrics stack up, from the top of the funnel to the bottom of the funnel.

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