In this episode of The Undiscovered Metric, we’re joined by Amy Lawrence, Associate Director and Head of PR at Ginger May. We sat down to discuss all things PR, PR measurement, and the challenges faced in demonstrating business outcomes.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In this episode of The Undiscovered Metric, we’re joined by Amy Lawrence, Associate Director and Head of PR at Ginger May. We sat down to discuss all things PR, PR measurement, and the challenges faced in demonstrating business outcomes. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we’re joined by Amy Lawrence, Associate Director and Head of PR at Ginger May. We sat down to discuss all things PR, PR measurement, and the challenges faced in demonstrating business outcomes. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

The Undiscovered Metric - Episode eight - PR analytics with Amy Lawrence

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50 Hosted on Acast. See acast.com/privacy for more information.

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50 Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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The Undiscovered Metric - Episode eight - PR analytics with Amy Lawrence

The Undiscovered Metric - Episode eight - PR analytics with Amy Lawrence