Marketers have never had more data—or more confusion about what it means. Data democratization promises a fix: shared access, better visibility, and smarter decisions. But without strategy and structure, it’s just another buzzword in a stack of unread dashboards.

Laura Erdem, Sales Manager at Dreamdata, joined The Undiscovered Metric to unpack what real data democratization looks like in B2B and how marketers can make it work across departments, not just within their own teams.

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