In this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), joins The Undiscovered Metric to share how AI is really being used in large-scale marketing operations, and what teams need to have in place before they scale it.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), joins The Undiscovered Metric to share how AI is really being used in large-scale marketing operations, and what teams need to have in place before they scale it. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), joins The Undiscovered Metric to share how AI is really being used in large-scale marketing operations, and what teams need to have in place before they scale it. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

The Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG Mediabrands

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50 Hosted on Acast. See acast.com/privacy for more information.

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50 Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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The Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG Mediabrands

The Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG Mediabrands