In this episode of The Undiscovered Metric, Simme Volkers, Head of SEO at DPG, shares how the team kept their strategy unified as they scaled, explains how marketing teams can keep their data foundations strong under pressure, and explores why impression share might soon matter more than clicks.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In this episode of The Undiscovered Metric, Simme Volkers, Head of SEO at DPG, shares how the team kept their strategy unified as they scaled, explains how marketing teams can keep their data foundations strong under pressure, and explores why impression share might soon matter more than clicks. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, Simme Volkers, Head of SEO at DPG, shares how the team kept their strategy unified as they scaled, explains how marketing teams can keep their data foundations strong under pressure, and explores why impression share might soon matter more than clicks. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

The Undiscovered Metric - S3 E07 - How to Scale Data Operations Without Losing Control, DPG Media

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50 Hosted on Acast. See acast.com/privacy for more information.

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50 Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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The Undiscovered Metric - S3 E07 - How to Scale Data Operations Without Losing Control, DPG Media

The Undiscovered Metric - S3 E07 - How to Scale Data Operations Without Losing Control, DPG Media