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The Undiscovered Metric S3 - Ep02 - Scaling Marketing and Data Operations -David von Hilchen, Stackadapt
Marketing teams are eager to scale. More channels, more markets, more automation. But jumping into expansion without a solid data foundation? That’s like building a skyscraper on quicksand.
In this episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH & France, StackAdapt) dive into what it really takes to scale marketing effectively—and why aligning data, KPIs, and automation is non-negotiable. Read on for key insights, or watch the full episode below.
Hosted on Acast. See acast.com/privacy for more information.
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By AdverityMarketing teams are eager to scale. More channels, more markets, more automation. But jumping into expansion without a solid data foundation? That’s like building a skyscraper on quicksand.
In this episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH & France, StackAdapt) dive into what it really takes to scale marketing effectively—and why aligning data, KPIs, and automation is non-negotiable. Read on for key insights, or watch the full episode below.
Hosted on Acast. See acast.com/privacy for more information.