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In this video, we delve into the issue of a K-pop artist appropriating Afrobeats, including using Igbo words, and the controversy surrounding it. The speaker provides a brief history of cultural appropriation, explaining how Black culture has often been stripped and exploited for profit. However, Afrobeats, with its unique and uplifting sound, has the potential to positively impact people's spirits. We also explore how Afrobeats is gaining popularity globally, particularly in China, and how Wizkid is introducing it to East Asia through K-pop. This can potentially open economic doors and lead to mutually beneficial partnerships between Africa and China. Finally, we discuss the benefits of collaborating with East Asia to open up new markets and increase revenue.
By Kenim O5
11 ratings
In this video, we delve into the issue of a K-pop artist appropriating Afrobeats, including using Igbo words, and the controversy surrounding it. The speaker provides a brief history of cultural appropriation, explaining how Black culture has often been stripped and exploited for profit. However, Afrobeats, with its unique and uplifting sound, has the potential to positively impact people's spirits. We also explore how Afrobeats is gaining popularity globally, particularly in China, and how Wizkid is introducing it to East Asia through K-pop. This can potentially open economic doors and lead to mutually beneficial partnerships between Africa and China. Finally, we discuss the benefits of collaborating with East Asia to open up new markets and increase revenue.

5 Listeners