Starts with the fact they are now the largest generation of adults in the country.

If that's not enough, it turns out they value a trusted and experienced advisor as much as anyone.

The problem is they're looking to start that relationship online and communicate through channel's we often neglect.

Surprisingly though, they want someone to help properly explain their coverage and know exactly what they're buying.

That's what I talk to Tyler Asher, President of Safeco Insurance, about the interesting research they've recently uncovered.

You can read the full report here.