This episode came from a very practical question:

Why do so many capable women know they need to show up… and still don’t?

I’m sharing the four exact shifts I’m making this year to expand my visibility and grow my brand - not by doing more, but by removing the friction that quietly stops most people from showing up consistently.

Some of these are tactical.

Some are personal.

All of them are about energy, self-image, and treating your brand like it actually matters.

If you’ve ever had content ready to go… but still didn’t post it - this episode is for you.

Inside this episode, we get into:

• Why “just hitting post” is far more disruptive to your day than people admit - and how I’m removing that friction entirely
• The simple operational shift that’s forcing consistency (even when motivation drops)
• The personal habit I’m cutting this year because it quietly kills momentum and clarity
• The identity shift that changes every decision you make in business

Mentioned in this episode:

• Atomic Habits by James Clear

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