The Dallas Cowboys Cheerleaders uniform is iconic, a symbol of Texas culture for half a century. But its origin story remains remarkably unsettled. For more on this and other episodes, visit texasmonthly.com/americas-girls.

4. The Uniform

The Dallas Cowboys Cheerleaders squad burst onto the field back in 1972—the same year Title IX passed, the same year Deep Throat came out, and a year before Roe v. Wade. Sarah Hepola digs into the untold stories behind the global pop culture phenomenon, from the stripper who allegedly inspired the squad's creation, to a scandalous Playboy cover shoot that was actually a battle over fair wages, to the ongoing debate about sexuality and women’s bodies in a post-#MeToo world. The result is a vibrant mix of history, cultural criticism, and storytelling, featuring interviews with New Yorker writer Jia Tolentino, award-winning novelist Ben Fountain, Oscar-nominated director Dana Adam Shapiro, local television sports legend Dale Hansen, folk-writing hero Joe Nick Patoski, and a whole bunch of cheerleaders whose names you don’t know yet—but should.

Society & Culture

Personal Journals

History

Philosophy

Places & Travel

Sports

Football

The Dallas Cowboys Cheerleaders have navigated scandals and cultural shifts in the last few years. What is their future in this new world? For more on this and every episode, visit texasmonthly.com/americas-girls.

8. Making the Dream

From honey shots to swimsuit calendars, sex has long been part of the cheerleaders’ brand. But is the provocative tease a relic of another era? For more on this and every episode, visit texasmonthly.com/americas-girls.

7. All-American Sexy Girls

It’s not just about being the right weight. It’s about having the right hair, the right skin, the right boobs, the right legs. Only a very particular kind of beautiful woman gets to wear that uniform. More on this and all episodes at texasmonthly.com/americas-girls.

6. The Perfect Look

No appearances near alcohol. No fraternizing with players. Being a Cowboys cheerleader has always meant living by a long list of rules. But do those rules help protect the cheerleaders, or control them? For more on this and every episode of America's Girls, visit texasmonthly.com/americas-girls.

4. The Uniform

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