It’s really hard to think of an industry out there that doesn't leverage AI. For marketers, it’s become a revolutionary tool that cuts cost, increases productivity, and uses data to enhance personalization. But we’re not here to talk about why it’s great. There are thousands of articles online that will do that for you. Instead, in this episode of Brain Byte Back we shift gears today and ask: Is it possible for marketers to overuse AI? And if so, what are the results? Basically, can AI be “too much of a good thing”?

We sit down with marketing expert Usman Amjad to explore the unintended consequences of AI in marketing. We dive into the risks of over-relying on AI-generated content, how SEO is shifting in response to AI-driven searches, and whether hyper-personalized ads are getting a little too good at knowing what we want. If you’re currently using AI as a marketing tool for your business, this one’s for you.

Find out more about Usman Amjad here

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