Alex Boyd is not just a LinkedIn power user—he's building tools to support the modern creator economy on the platform. In this episode, Alex joins Brad Zomick to unpack how he transitioned from sales to running an SEO agency to launching Aware, a tool that helps creators and brands scale their engagement by solving the broken comment experience on LinkedIn.

Alex doesn’t hold back. He shares unfiltered insights on why commenting outperforms posting, how to rebrand yourself in public, and the real systems behind consistent content creation. Whether you're a founder, executive, or creator—this episode is a blueprint for making LinkedIn your highest-ROI channel.

What You’ll Learn in This Episode:

1. Why LinkedIn comments are a bigger growth lever than posts
2. How to rebrand yourself by simply showing up differently
3. The inspiration and product-market fit behind launching Aware
4. Alex’s lightweight, repeatable content creation system
5. Why “half-baked ideas” outperform polished thought leadership
6. How LinkedIn drove millions in revenue and product direction
7. The philosophy behind participation > publishing
8. How custom GPT models and tools can scale your personal brand
9. Predictions on LinkedIn's future and the rise of creator infrastructure
10. Why treating LinkedIn like infrastructure—not media—is the winning mindset
    
    

Memorable Quotes:

“More of my profile’s appearances across LinkedIn are from my comments than from my posts.”

“You can just say, ‘Dear LinkedIn, I am something else now’—and if you say it for three months, it becomes true.”

“Most creators don’t have a content problem. They have a workflow problem.”

“People can learn a ton from half-baked ideas, works in progress, and learnings from failed experiments.”

“All functions of the business grew because of LinkedIn. I can’t be grateful enough for it.”

Tactical Takeaways You Can Apply Today:

• Post about your evolving identity consistently to reposition your brand
• Dedicate time daily to commenting on content your target audience sees
• Build a simple content workflow: bullet points → rough drafts → polished posts
• Don’t wait to go viral—be helpful and visible instead
• Share unpolished or “in-progress” ideas to foster authentic conversation
• Use metrics like profile views and DMs—not just likes—to track ROI
• Train a GPT model on your posts for scalable voice-consistent content
• Treat LinkedIn as a strategic business channel, not a side hustle
• Use commenting tools like Aware to manage your engagement workflow
• Focus on participation over perfection—show up, reply, connect

People, Tools, and Resources Mentioned:

• Aware – LinkedIn engagement tracking and comment surfacing tool
• RevenueZen – Alex’s former SEO and demand gen agency
• The State of LinkedIn Report – A 50-page research report by Aware
• ChatGPT + AI LLMs – Used for voice modeling and content ideation
• Modern Sales Pros, Sales Hacker – Where Alex was recognized as a top leader
• LinkedIn’s comment UX – Pain point that sparked the idea for Aware

Follow Guest:

• Alex Boyd on LinkedIn → https://www.linkedin.com/in/alexlboyd
  
  
• Aware Website → https://useaware.co

Stay Connected. 

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famou