After a long hiatus, we're back with a new episode. 

On this episode, the amazing Tochy Udunwa shared some insights on marketing, the unpredictability of the industry, and how to navigate it. 

Follow her on LinkedIn and Instagram

We also we talked about:

Breakdown:

(00:00:00) Intro

(00:02:05) Icebreaker

(00:11:35) Digital Marketing vs Traditional Advertising

(00:12:43) Conversion and community building

(00:18:49) The role of branding in marketing

(00:22:30) Tochy’s background

(00:31:25) The importance of domain experience in marketing

(00:35:47) Tochy’s superpower (project management)

(00:36:37) Tochy’s career milestones

(00:47:25) How to pick the right strategy for an organisation

(00:51:45) What makes the industry so unpredictable?

(00:54:32) Navigating the uncertainties

(00:57:40) Tochy’s future publications

(00:59:31) Defining the success of your strategy

(01:05:10) Advice for aspiring marketing professionals

(01:13:42): Tochy’s online presence

We referenced:

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