People just don't pay attention to your content as much as you think they do, not even close.

With that in mind, Brian shares his thoughts and some of the great David Ogilvy's thoughts on the matter from the book, The Unpublished David Ogilvy.

https://www.youtube.com/watch?v=x2BhtM1-7hs

Transcription

Why you need to repeat yourself?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I basically introduce every episode the same way, I have the same process.

There's two reasons, two main reasons for that one. So I don't lose my place.

And I have kind of a process I go through, so it makes the whole thing kind of come together a little easier for me. Otherwise, I won't do it, I get lost real easily and off track is if you've watched enough or listened to enough of these podcasts, you know, I have a tendency to wander.

But the other reason is, is that it's important to repeat yourself, it's important to have something that people can kind of cling on to, so that they have a chance to get to know you better.

So they have something a little bit familiar.

And there's a very familiar structure to how I do this, how I do all my podcasts has, each one has its own structure to it.

I like to keep that consistency as much as possible without being boring, hopefully without being boring.

What I have here is a book by David Ogilvy, if you're not familiar with Ogilvy's work, I recommend you look into it, especially if you're in the world of business.

And you're in the in the area of business where you're looking to communicate with your end customer. You know whether they be a current customer, a past customer or a future customer, you need to know how to communicate with them.

This is the advertising genius of our time was David Ogilvy, this this particular book is, The Unpublished David Ogilvy has a whole lot of pieces that were kind of evolved throughout his life, that kind of got set off to the side, not everything in here was unpublished, but it was published in such odd places, it was never all collected into one volume.

This is one of those I go back to over and over again, because it's so fabulous.

I mean, it's one of those books, I have a difficult time highlighting, because every paragraph says something. And that's really tough to do.

I was actually going to separate this little section into a handful of videos, but I just figured I'd go through it. It's too much to spread out.

I was one main point I wanted to make. And that is about repeating yourself. This is what David Ogilvy said when he was 25 years old. So he's 25 years old 1936.

He's an assistant account executive. And somehow he was given the entire staff of his age, he was given a basically an entire staff as an audience, for his views on advertising.

He went through a bunch of this and this was this was a piece of it that I think really reads well.

Its first sentence says everything he says, "every advertisement must tell the wholesale story, because the public does not read advertisements in series."

So that was what he was doing back then was it was print advertising. So you got to take that into account.

But if you look at it, from your perspective, whether you're doing video ads, whether you're in print ads, whether you're doing any form of advertising whatsoever.