Ruth Furman joins Kri Edholm to discuss the importance of PR and media for small business owners. Kri and Ruth cover topics such as the value of media exposure, the difference between earned and owned media, and the power of backlinks for SEO. Ruth provides tips for leveraging PR and media opportunities, including using photos in recaps and sharing shareable links. She emphasizes the importance of having a website and regularly updating it with relevant content. Overall, the conversation highlights the