In today's podcast, we have the honor of hosting Mr Raihan Merchant. Raihan is one of the greatest minds in the Pakistani Media industry, he was the force behind Pakistani household names such as Coke Studio and PSL (Pakistan Super League). Join us today as we talk to him about the surge of Pakistani TV channels on YouTube, how Pakistani media houses make their money, how he believes the Pakistani media should operate, the importance of investing in your employees, and much more. Do not miss this exciting podcast, and please do not forget to subscribe to our channel if you enjoy our content.

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