What does it take to turn a late-night craving into a million-dollar empire? For entrepreneur Dawon Matthews, the answer was grit, reinvention and a $43,000 loan he couldn’t afford to waste. What began as an investment in a friend’s dream quickly became his own when that friend walked away, leaving Dawon to teach himself how to cook, build a menu and run a food truck with zero culinary background.

In this episode, Dawon pulls back the curtain on the untold story behind Goodies Soul Kitchen, now ranked as one of the fastest-growing food trucks in America. From serving lamb chops and fried chicken until 3am outside Houston’s biggest clubs to navigating debt, setbacks and a past that included jail time. Dawon's journey shows how resilience and vision can turn failure into fuel.

Now, with Goodies on pace to gross over a million dollars and a bold plan to expand into restaurants with a new late-night dining model, Dawon’s story is about more than food, it’s about second chances, determination and redefining what’s possible for entrepreneurs who refuse to quit.

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Website: https://www.dawonmatthews.com/appointments-5
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