It's a classic clash of collegiate titans—Baylor University versus Boston University—but this time it's over those deceptively simple letters "B-U." This isn't just alphabet soup; it's a multi-count federal lawsuit that dives deep into coexistence agreements, trademark enforcement, collegiate athletics, and what happens when two century-old brands think the other has crossed the line. This podcast will dive into BU v. BU and why it matters for trademark law.