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Membership dues feel maxed out. But the financial pressure on associations keeps rising.

In the latest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE, Certified Pricing Professional and CEO of Pricing for Associations, to unpack what’s really happening beneath the surface.

This conversation explores:
▪️ Why dues increases are hitting resistance
▪️ How perception — not math — drives pricing success
▪️ When CPI helps (and when it hurts)
▪️ Why pricing needs to be treated as a governance discipline, not a reaction

🎧 Listen now, then weigh in:

Where is the biggest gap between price and perceived value in your organization?

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