Watch this Web clinic replay to learn four surprising discoveries of how Web usability practices relate to optimization, which you can use to aid your testing efforts.

The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles

MarketingExperiments tests every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.

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The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles

The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles