Is there a "useless feature" that's quietly hurting your business? In this interview, startup consultant Pieter VanIperen explains how founders get attached to features that lose money and add no real value, just to "keep the customers happy". He shares a story of a client with 100,000 customers and a feature that only two of them used. This conversation is a masterclass in business minimalism. We break down how to identify and remove features that are draining your resources, the "weighted trade-off" strategy for removing a feature without enraging your customers, and the simple habit of "dogfooding" that can prevent these mistakes from happening in the first place.

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📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

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▶ Get my eBook free - https://welivetobuild.com/network

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📈 WORK WITH ME

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▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

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👀 CONNECT WITH SEAN

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▶ LinkedIn: https://linkedin.com/in/seanweisbrot

▶ Inquiries: [email protected]

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🕒 CHAPTERS

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00:00 - The "Useless Feature" That's Hurting Your Business

01:09 - Case Study: 100,000 Customers, 2 Reviews

06:40 - How to Remove a Feature Without Enraging Customers

12:08 - The "Weighted Trade-Off" Strategy

14:44 - The #1 Minimalist Rule for Startups

18:58 - "Dogfooding": The Habit That Prevents Bad Features

21:29 - The Communication Breakdown That Guarantees Failure

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