This is the second part to a talk given June 3, 2015, called The User Experience (here’s part one!).

Show Notes and Snippets

• What is a “heuristic evaluation”?


• The Truth about Carousels and Other Antipatterns by me — Michael Schofield


• UX, consideration, and a CMMI-based Model by Coral Sheldon-Hess

When an organization is well and truly steeped in UX, with total awareness of and buy-in on user-centered thinking, its staff enact those principles, whether they’re facing patrons or not. In short, UX thinking makes a person considerate. Coral Sheldon-Hess

• Heuristic Evaluations in Reverse by Bohyun Kim


• A customer journey map may be the most bang for your buck

The customer journey begins with a user story: as a _____, I want to _____, so that _____.”

Increasingly, the journey often begins online and is punctuated by time and potential disenchantment before the patron even enters the building Michael Schofield

• X\O Participatory Design by the University of Michigan Libraries UX Department


• A High Functioning Research Website

Libraries are approaching their mobile moment. Whether it’s true for you now, it will definitely be true for you later. … Navigation must flow. The content must be worth it. Everything must be fast. There is no place for b******t. Michael Schofield

• Make sweeping improvements to the user experience by knowing a little about how people read the web.


• The LibUX Core Content Audit


• LibGuides — How Usable is the Three Column Layout? — on LibUX

Where your patrons spend most of their time influences their basic expectations of the library. Being user-centric demands that we are aware and don’t scoff at the habits our users have. Convention matters.Michael Schofield

• The most relevant trends libraries should watch are in e-commerce.


• When people talk about the size of websites in bytes, think in terms of seconds


• After 10 seconds, there is a missed opportunity. You will never know how many patrons you failed to reach, but the data suggests it’s a lot.

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