Imagine this - you're an industrial designer (in Hrag Nassanian's case, of soft goods) and you've got a sweet gig at Nike. The king of soft goods in design. And you decide... you leave and start your own business.Sound crazy? Perhaps. But after speaking with Hrag, and seeing what he's got going on with his company Wayfinder... I'm convinced it was the right choice.In this episode we talk about the ups and downs of entrepreneurship and the end-to-end user experience of industrial design.And, n...

The UX of Industrial Design (w/ Hrag Nassanian, Founder of Wayfinder)

Brought to you by Bottle Rocket, ‘Liftoff’ is a podcast about experience. We talk business transformation, product growth, leadership and everything in between. It’s about real people, real advice and real conversations that lead to actionable insights for your business. Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Peter discuss physical, digital and human experiences and the role they play in our lives. Liftoff was born as an evolution and extension of the podcast, Experience Design with Tony Daussat.

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Management

This week marks a very special episode for Liftoff. Join Peter and Tony for some big announcements, our Summer retrospective, and a look into the future.-Join the Bottle Rocket Team! Check out all job openings here: https://www.bottlerocketstudios.com/careersUntil next time, friends...stay curious.

The End of an Era

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Adam Greco is a Product Evangelist @ Amplitude, helping teams build better products through workshops, blogs, videos etc. Speaking of blogs… He’s written over 200 blog posts related to Adobe Analytics and as an analytics industry veteran, he authored the definitive book on Adobe Analytics.  And in 2020, our guest founded the Search Discovery Education Community (SDEC) to provide free digital analytics education to the masses.Play the Monte Hall game: https://math.andyou.com/tools/montyha...

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Our guest this week is Doina Harris. She is the Chief Product Officer at Simon Data where she drives continuous improvement of the Simon Platform. For those that don’t know, Simon is a customer data platform that helps organizations unlock the power of customer data and put it to good use. Prior to joining Simon, she had multiple roles at Google and App Nexus. She’s passionate about all things technology and advertising and has scaled multiple organizations and Business units.Connect with Doi...

The UX of Industrial Design (w/ Hrag Nassanian, Founder of Wayfinder)

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