Jon MacDonald is the founder and President of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc.  As President, he has helped lead The Good to become one of Oregon's top 20 fastest growing private companies.Check out The Good here: https://thegood.com/-Some Experience D...

The UX of Optimization  (w/ Jon MacDonald)

Brought to you by Bottle Rocket, ‘Liftoff’ is a podcast about experience. We talk business transformation, product growth, leadership and everything in between. It’s about real people, real advice and real conversations that lead to actionable insights for your business. Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Peter discuss physical, digital and human experiences and the role they play in our lives. Liftoff was born as an evolution and extension of the podcast, Experience Design with Tony Daussat.

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This week marks a very special episode for Liftoff. Join Peter and Tony for some big announcements, our Summer retrospective, and a look into the future.-Join the Bottle Rocket Team! Check out all job openings here: https://www.bottlerocketstudios.com/careersUntil next time, friends...stay curious.

The End of an Era

Our guests today are Will Coleman and Jonathan Campos, the founding CEO and CTO of Alto.Alto has created a product and service company in a space dominated by tech platforms. They offer members safe, predictable, and professional on-demand rides—where user set the vibe.As founders life and business get complicated. As non-founders, we can also agree. So how do you balance the two? And how do you balance… the balance?Check out Alto: https://www.ridealto.com/-Join the Bottle Rocket Team! Check ...

Balancing Work-Life Balance (w/ Will Coleman and Jonathan Campos)

Our guest today is Michael Stutts, a Transformation-Driven Leader with a  focus on all things Customer - how they make selections, how to reach them, and how to profitably turn transactional relationships into true loyalty.He’s also a cool cat we’ve had the pleasure of partnering with in the past.LinkedIn: https://www.linkedin.com/in/michaelstutts/Email Michael: michaelstutts@gmail.com-Join the Bottle Rocket Team! Check out all job openings here: https://www.bottlerocketstudios.com/caree...

Mental Health: Beyond the Buzzword (with Michael Stutts)

Adam Greco is a Product Evangelist @ Amplitude, helping teams build better products through workshops, blogs, videos etc. Speaking of blogs… He’s written over 200 blog posts related to Adobe Analytics and as an analytics industry veteran, he authored the definitive book on Adobe Analytics.  And in 2020, our guest founded the Search Discovery Education Community (SDEC) to provide free digital analytics education to the masses.Play the Monte Hall game: https://math.andyou.com/tools/montyha...

Marketing and Product: How Do We Play Nice? (with Adam Greco)

Our guest this week is Doina Harris. She is the Chief Product Officer at Simon Data where she drives continuous improvement of the Simon Platform. For those that don’t know, Simon is a customer data platform that helps organizations unlock the power of customer data and put it to good use. Prior to joining Simon, she had multiple roles at Google and App Nexus. She’s passionate about all things technology and advertising and has scaled multiple organizations and Business units.Connect with Doi...

The UX of Optimization (w/ Jon MacDonald)

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