Something plus nothing equals something. This odd mathematical equation is known to investors as the Black-Scholes equation, and it applies to business outside the stock market as well. Plans based on averages are wrong on average, or at least that is the basis of Dr Sam Savage’s book The Flaw of Averages. Any amount of uncertainty in your business plan can lead to unwelcome consequences and what business owners really need is a way to calculate the chances that the average hits their projected outcome and improve that number. Jack Russo asks Dr Sam Savage to explain how Chancification™️ will change the way business is conducted around the world.