Being a lawyer is simply going to court and reciting the law to the judge and jury before going home with a “win” under your belt, right? Not exactly. Few people understand the notion of persuading a judge or jury and how it powerful it can be when it comes to influencing the outcome of a tort. According to Greg Dovel there are 20 principles of persuasion and he has spent his mornings writing a book devoted to the subject over the past two decades. Meet Greg Dovel, our professor of persuasion.