Laila Jones, Director of Global Market Intelligence, Dassault Systemes explains how the proper application of competitive intelligence (CI) adds value to life, from personal relationships to corporate mergers.

Distinguishing between Open and Direct Intelligence, Laila offers that no business is too big nor too small to benefit from CI; helping to shape market strategy, position the sales force, or scope divestitures and acquisitions.

Enjoy Laila's advice on how to read between the lines and extract truth from the marketing hype.