Jonathan MacDonald is a globally recognized strategic changemaker, known for his expertise in unlocking success for individuals and businesses shaping the future. With a background in retail, entertainment, and strategy, he has created and advised numerous impactful businesses.

As the former Chairman of the British Music Industries Association and Commercial Director for Ministry of Sound, Jonathan transformed analog companies into digital powerhouses, expanding their global reach. He also launched the first-ever Sky TV station for musicians.

An entrepreneur and investor with over ten start-ups to his credit, Jonathan founded SELF, an AI-powered assistant that simplifies life while ensuring data ownership and control remain with the individual. He has provided insights to renowned companies like Google, Microsoft, Apple, P&G, Unilever, Nestle, Lego, Heineken, Sony, and IKEA, helping senior executives develop profitable business strategies.

Jonathan is a bestselling author, with his book "Powered By Change" becoming a Sunday Times Bestseller and winning the 2019 Business Book Awards. He introduces "The Windmill Theory" in this book, showcasing how businesses can be designed for perpetual success. His latest book, "The Rise Of Advanced Thought," available on Spotify, explores training one's thinking to achieve almost anything.

Join us as we explore Jonathan MacDonald's expertise in change, digital transformation, and mindset in this captivating podcast episode.

SELF Technology