The Value of Being a Disrupter with Susan Rye

Susan Rye, Director of Regional Sales, learned the value of differentiating herself from the competition at an early age and it has served her well as she has worked to find solutions for customers. She shares her insights into the changing landscape of sales and what it means to be a disrupter in our industry. In this episode, Susan explains why it’s so important to pay attention to the little things that make a big difference for your customers, how you can help customers add value through creating experiences and how being a “disrupter” helps her find fresh solutions. THE FINER DETAILS OF THIS EPISODE:   What led Susan from the hotel and hospitality industry to a career in sales at SanMar. Why it’s important to be customer-centric and pay attention to the little details that mean a lot to customers. The part of the job that still brings a smile to Susan's face after all these years. Why we need to take a "collective" and imaginative approach to selling. How we can help customers imagine what could be possible. Why creating memorable experiences for customers adds a priceless value. The experience that led Susan to challenge other people's expectations in business. Why Susan believes she works for her team, rather than the other way around. The importance of exploring better ways of doing things and not falling into complacency. QUOTES:   “Value has a price; price alone has no value.”   “We understand that the little details are incredibly important to people.”   “I am so happy to be aligned with a company that has the same philosophy I do.”   “I think great customer service is doing many little things really well.”   “You’ve got a happy employee, you’ve got a happy customer.” LINKS: SanMar U homepage: http://www.education.sanmar.com/   SanMar’s Facebook: https://www.facebook.com/sanmarcorp/   SanMar’s Twitter: @sanmar_corp   SanMar’s Instagram: @sanmar_corp