Rob Fitzpatrick has been running small businesses for over 13 years and has written multiple books about what he’s learned along the way, including ‘The Mom Test’.

His first company was a scalable startup that went through the Y combinator accelerator and Rob is now building software to support indie nonfiction authors. Here are a few of the topics we’ll discuss on this episode of Product Launch:

• How Rob found out what he was doing wrong in his sales pitch.
• How Rob wrote his book ‘The Mom Test’.
• Why any sales pitch needs to start with a problem.
• Why you need to know your customer like you know your best friend.
• The goals you should focus on in any customer conversation.
• Why customer research is so important and when you should be doing it.
• Common objections to doing customer research and why they’re not valid.

Resources:

• The Mom Test
• The Goal
• The Phoenix Project
• The Four Steps to the Epiphany
• Songkick
• Never Split the Difference
• This is Marketing
• NxtStep
• Podcast Chef

Connecting with Rob Fitzpatrick:

• LinkedIn
• Website
• Twitter

Connecting with the host:

Sean Boyce on LinkedIn

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes  (podcastshownotes.ai)