In this episode, hosts Antonija Pek and Helena Bukovac discuss the value of customer support in informing and inspiring better user-centered design decisions. They also share their own horror stories where customer support saved the day. Tune in to learn how customer support can provide valuable feedback on user experience, identify pain points, and help designers stay up-to-date on user trends and changing needs. You'll also hear how customer support can collaborate with designers to develop training materials, troubleshoot issues, and track user feedback and sentiment. Join us for an insightful conversation on the importance of customer support in creating a positive brand image and increasing customer loyalty and retention.