In this episode of the Medico Digital Podcast, host Louis Meletiou welcomes creative director Alex Wilby for an in-depth conversation about the often-overlooked power of design in healthcare marketing. 

Together, they explore how user-centric thinking, intuitive layouts, and a healthy respect for white space can elevate everything from landing pages to full-scale websites. 

Alex shares his process for translating vague “make it pop” requests into tangible design principles that guide patients seamlessly toward the information they need. 

They also discuss the importance of collaboration across departments—from SEO and sales to branding and UX—to craft digital experiences that truly stand out. Tune in to discover why design isn’t just a final polish but a critical strategy that can transform how patients and healthcare seekers engage with your brand.