In every business, organization or Church strategy is important. But, in order for the strategy to be effective, research is necessary. Research is important for a variety of reasons, but most importantly it is because without doing the right research and asking the right questions, your Church may not be effective in creating a great strategy to reach your community.

To talk to me about doing the research is Tammy Burdick. She is the co-founder of Firm Foundations Marketing and is all about helping church leaders improve connection with people and minister to the true needs of their community.

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