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In this episode of the Sewing Social podcast, host Gemma Daly sits down with sewing and upcycling creator Paige Joanna Watts for an inspiring deep-dive into handmade fashion, creativity, and building a craft-based business. 

Paige shares how she fell in love with sewing, why valuing handmade clothing matters, and what it’s really like working behind the scenes at Friday Pattern Company. 

We chat about her passion for thrifting and creative upcycling, the projects she’s most excited about right now, and the launch of her adorable doll-making pattern brand, Podgekins. 

Paige also offers practical advice for sewists, upcyclers, and aspiring creative entrepreneurs looking to turn their craft into a sustainable business. 

Don’t miss this inspiring conversation packed with sewing insights, upcycling ideas, and handmade business tips.

Key Takeaways:

• Paige's love for sewing began with her grandmother's influence.
• She emphasises the importance of valuing handmade items.
• Working for Friday Pattern Company allows her to combine her passions.
• Thrifting is a treasure hunt that promotes sustainable fashion.
• Upcycling is a creative outlet for Paige, especially with jackets.
• Launching Podgekins was a passion project with the idea born during lockdown.
• She encourages others to share their creative journeys online.
• Paige believes in charging what you're worth as a maker.
• Future projects include more upcycled items and doll patterns.

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Guest Details: 

Instagram: @paigejoannaa

Youtube: @paigejoannaa

Pinterest: @paigejoanna

Email: [email protected]

Chapters

00:00 Introduction to the last show of the year!

01:27 Paige's Sewing Journey

04:35 The Value of Handmade Items

08:09 Working with Friday Pattern Company

13:00 The Importance of Secondhand Shopping

15:36 Thrift Flips and Upcycling Projects

18:15 Exploring Live Shopping Platforms

19:51 Finding Inspiration in Creativity

21:06 Evolving Personal Style

22:32 Launching a Doll Sewing Pattern Business

27:42 Advice for Creative Entrepreneurs

31:04 Upcoming Projects and Market Preparations

32:37 Fun This or That Game

36:00 Outro