<p>Why is thinking differently so important in modern marketing, yet sometimes so hard to achieve? In this episode, Nick Myers, Head of Planning at OLIVER Agency shares his thoughts on why you can only be a true heretic if you really understand the orthodoxy, and why the OLIVER model is such a good example of a heretical approach.</p> <p>Check out our YouTube video series at: https://goo.gle/3t13pWt</p>

Why is thinking differently so important in modern marketing, yet sometimes so hard to achieve? In this episode, Nick Myers, Head of Planning at OLIVER Agency shares his thoughts on why you can only be a true heretic if you really understand the orthodoxy, and why the OLIVER model is such a good example of a heretical approach. Check out our YouTube video series at: https://goo.gle/3t13pWt

The value of marketing heretics with OLIVER's Nick Myers

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

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Marketing

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Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google. Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.

Check out our YouTube video series at&nbsp;https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

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The value of marketing heretics with OLIVER's Nick Myers

The value of marketing heretics with OLIVER's Nick Myers