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Alrighty folks, welcome back to Season 3, Episode 16 of Transacting Value Podcast!

Mark Havenner is an executive leadership and marketing communications consultant helping business leaders and organizations communicate with their audiences. Businesses need to have a greater sense of purpose than just the bottom line. Consumers want to support companies that are aligned with their values – whether it’s giving back, supporting fair trade, or cleaning up the environment.  Many individuals and companies look inwardly too much. We are social beings, and as such, we’ll be more fulfilled and successful if we also look outwardly. In essence, we need to consider the well-being of our pack. Build your business on your personal values and on those values that you share with your community.

Quotes from today’s episode

“Agencies need to be more flexible in addressing the world’s problems. If they’re not, they’re going to get sunk.” 

“In modern society, we look internally almost too much to satiate desires and needs that we have, and we’re not looking out for the pack as much. The pack mentality is our natural state.”

Sponsors and Resources mentioned in today’s episode:
(7:25) Keystone Farmer’s Market
(24:31) The Bee and the Bear Creations
Work Life Podcast
A Beautiful Mind
La Colombe Coffee (site) with their promoted values and vision here
Orange Cat Coffee on Twitter, Instagram, Facebook
Electric Marketing Group (site)
Welsh Cake Bakery (site)

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