Alexander Avanth is the Co-founder and Chief Relations Officer of Alpha Rock Capital, a digital acquisition company. Alpha Rock Capital’s mission is to acquire FBA businesses and build a new generation of digital retail conglomerates. It provides an easy and fast exit opportunity for Amazon sellers in the $100,000 to $1 million acquisition space.

Alexander is a global entrepreneurial nomad running businesses in the Philippines, Denmark, and the US. In addition to his role at Alpha Rock Capital, he is also an angel investor with Digital Dividends and a Senior Executive Advisor at the PTC (Philippine Transmarine Carriers) Group.

In this episode…

Thanks to their low barriers to entry and large opportunities for success, private label brands have been a popular option among digital entrepreneurs for years. These Amazon entrepreneurs have worked hard to grow and scale their FBA businesses—usually without the intention of exiting. However, increased interest from investors is changing all that, and many private label sellers are now considering a sale.

Although the Amazon marketplace is evolving, it is still important that FBA aggregators and brokers take the time to learn about the history of a private label business before buying it. These brands are the products of an entrepreneur’s blood, sweat, and tears over a long period of time. Because of this, Alexander Avanth believes in carrying out organic outreach, and he always makes a point to meet sellers where they are.

In this episode of the Buy Box Experts podcast, James Thomson is joined by Alexander Avanth, the Co-founder and Chief Relations Officer at Alpha Rock Capital, to talk about the importance of meeting private label sellers where they are during the sales process. Alexander discusses the value of doing organic outreach, the future of investments in the Amazon space, and the role of FBA aggregators in driving growth for e-commerce businesses. Stay tuned.