The value of outside perspective to agency owners

It’s easy for all of us to get stuck inside our own heads. Having someone we trust who can help to provide some independent insight and challenge our own beliefs can be very helpful.

In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role.

In addition to getting a different opinion and perspective, that individual can help hold you accountable. After all, who wants to report to their advisor that they haven’t met their commitments?

Key takeaways

* Gini Dietrich: “Somebody from an external perspective can help you see the forest for the trees.”

* Chip Griffin: “Don’t worry about your competitors obsessing about you, and while you’re at it, stop obsessing about your competitors, too.”

* Gini Dietrich: “You have to be honest with yourself and you have to be honest with the person who is helping you.”

* Chip Griffin: “I describe the business development process for agencies as very similar to dating. So if you think about it in those terms, if you’re single, you don’t refuse to go out with other singles because you’re in competition with each other. You’re each looking for slightly different things.”

Related

* The value of coaching for agency owners

* Coaches, consultants, advisers, and other help for your agency (featuring Ken Jacobs)

View Transcript

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.

Gini Dietrich: And I’m Gini Dietrich.

Chip Griffin: And Gini, you know, I think we need some outside perspective here. I don’t know if we’re on the right track. And so I’m going to talk to my friend over here to see what kind of advice we might get.

Gini Dietrich: Okay. Sounds good.

Chip Griffin: Right after this.

Sadly, I, I don’t have an actual friend sitting here.

Gini Dietrich: You know who could, we could ask is Jen.

Chip Griffin: We could. I don’t know that that qualifies as true outside perspective though.

Gini Dietrich: She does have an outside perspective and she does listen to this podcast every week.

Chip Griffin: She does. So, so maybe, no, I don’t want to ask her perspective.

Gini Dietrich: Although we should, we, we should ask our listeners and viewers to wish her a very happy birthday, belated, but happy birthday

Chip Griffin: Yes. Happy belated birthday. so what we are going to talk about though is the value of getting some outside perspective when you’re running your agency, because this is something that…

obviously we provide that in the roles that we serve for agencies as coaches and consultants. But any kind of outside perspective that you can get can be potentially valuable because it gives you an opportunity to look at things differently,