In the final episode of the Value of proAction podcast series, hosts Steven Roche and Julia Saraceni interview David Wiens, Vicky Morrison, Pamela Nalewajek, and Cristine LaForest to dive into the impact of the proAction program on dairy farmers and the dairy industry as a whole. David has been President of Dairy Farmers of Canada (DFC) since 2024, Vicky is Chair of proAction, Pamela is the chief marketing officer at DFC, and Cristine is the CEO for Group Bel Canada. Check out the episode to hear an insider perspective on how The Blue Cow Logo and The Blue Cow marketing campaigns are leveraging proAction, as well as how proAction supports farmers in maintaining a strong market and consumer confidence in the industry.