A formal valuation gives you more than the ‘number’. It gives you a roadmap to how to increase your valuation for the future. An outside resource, with no emotional connection to you, will tell you the truth. They will be critical to what you can’t see. They look at it with a magnifying glass, even a microscope vs. those rose colored glasses you and your cofounder use. The value is in future results that are a byproduct of the action plan you created from the valuation.