Do electeds and lawmakers weigh the importance communication styles differently? What's the going rate for a tweet on the political communications market these days? Do you really know what kind of impact you're making with that petition or form letter? In an advocacy world where everyone's got an opinion to voice, few people know how much weigh is--and isn't-- given to different types of political advocacy. The human brain assigns levels of value to everything, even the communications from other humans. Find out in this Ignite talk where you should invest your voice.