Knowing who to sell to and what their needs are is crucial; too many artists struggle with not knowing who their target group is or what they want. While we might think that portraits are for everybody (I mean, the majority of people I know have a face and therefore can be potential customers), the reality actually is much more complex, when demand is taken into consideration.

But before we think about how much people might like our work, we need to find out who they are first. Regardless of what we produce, the question is always the same: Who is it for and why do they need it?

And the easiest way is to compare art to drill bits — yep, we obviously know what we are doing here.