Every second there’s around 6,000 tweets written on Twitter. That’s 350,000 tweets per minute, 500 million tweets per day and 200 billion per year.

(Thanks David Sayce for these figures)

That’s a lot of tweets.

Trying to make your 1 tweet stand out amongst 6,000 is hard. Trying to make your 1 tweet stand out amongst the other 350,000 that got posted that minute is even harder.

So what do you do?

In short: create a value tipping point.