Earned Access

The Value Trap: Why Most Med Device Reps Miss the Mark


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In this episode of the Earned Access Podcast, we dive deep into the most overused—and misunderstood—word in the medical device industry: Value. Jason provides a major update on his journey, sharing how he navigated final-stage interviews with six different companies by applying one simple rule: Do the job before you get the job. We break down why the "cookie-cutter" pitch is a death sentence for your territory and why the supporting staff is often more important than the physician in the room.

Whether you are an aspiring rep trying to break into the space or a seasoned pro looking to refine your systems, this episode is a masterclass in becoming a partner rather than just another "widget" salesperson.

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Earned AccessBy Ryan Jackson and Jocelyn Eisen