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The Vampire Agency and Secrets to Authentic Branding | Zsike Peter
Growing up in a dictatorship and kidnapped by her mother to save her life and the lives of her siblings, Zsike Peter is the founder of Vampire Digital and a rising LinkedIn influencer with bold and thought-provoking content. If you thought you understood authenticity, think again!
Zsike is also the author of her new book "Thinkbait" – her movement for thoughtful, intentional communication that transcends the surface of 50 shades of beige, ChatGPT-regurgitated, mediocre writing. It’s choosing to go deeper when everything else pushes us to stay shallow.
Timestamps:
(00:00:00) – Preview
(00:03:00) – From Transylvania and childhood under dictatorship
(00:04:55) – Zsike's mother's disappearance and escaping tyranny
(00:09:45) – Being kidnapped by her mother and the big escape
(00:12:30) – Lessons from History and The Reality of Migration
(00:15:56) – Are the West moving toward dictatorships?
(00:24:35) – Finding your voice in a noisy, divided, politicised world
(00:28:07) – Building a Brand with a Twist
(00:32:32) – Should you use AI for branding?
(00:33:39) – What we can learn from Japan about AI and human value
(00:35:16) –The role of human knowledge in higher quality creativity over AI
(00:42:49) – How AI is damaging creativity, innovation and adaptability in a changing world
(00:47:42) – Thinkbait, cognitive flattening and deeper manipulation of human behaviour with AI
(00:52:21) – The importance of the human element on LinkedIn
(00:55:04) – The critical importance of authentic engagement and bold content
(00:57:38) – The value of personal branding in business and building an audience strategically
(01:18:52) – Quality vs. quantity in content creation - STOP using only AI!
(01:28:24) – The negative impact of LLMs on language and thought
(01:35:02) – How AI is killing the quality of your storytelling
(01:41:34) – Language and thought formation. Should you totally rely on Generative AI?
(01:49:52) – The role of education in language skills
(01:58:04) – The dangers of children's AI dependency and the manosphere
(02:04:19) – The future of AI and human connection
Episode Notes & Citations:
https://ceoretort.com/podcast/guest/2025/06/16/zsike-peter-the-vampire-agency-and-secrets-to-authentic-branding
Support our independence by becoming a member:
https://CEORetort.com/Support
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- Ground News – See how media bias affects news coverage. Get 40% off top tier: https://check.ground.news/CEORetort
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- NordVPN – Secure your browsing. CEO Retort community offer: https://nordvpn.com/ceoretort
- Nebuli ( @Nebuli-AI ) Innovation-as-a-Service: https://nebuli.com/innovate/start
- Nebuli Free AI Readiness Assessment (Under 3 Minutes): https://nebuli.com/ai-readiness-assessment
Subscribe to The CEO Retort:
- YouTube: https://www.youtube.com/@CEORetort
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-retort/id1767132889
- Spotify: https://open.spotify.com/show/5ytJdrSK0yGL2OZfTitnp8
- Substack: https://ceoretort.substack.com
Connect with The CEO Retort:
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- Instagram: https://www.instagram.com/CEORetort
- LinkedIn: https://www.linkedin.com/company/CEORetort
Connect with Tim El-Sheikh:
- LinkedIn: https://www.linkedin.com/in/timelsheikh
- Instagram: https://www.instagram.com/tbmsai
View all episodes
By Tim El-SheikhGrowing up in a dictatorship and kidnapped by her mother to save her life and the lives of her siblings, Zsike Peter is the founder of Vampire Digital and a rising LinkedIn influencer with bold and thought-provoking content. If you thought you understood authenticity, think again!
Zsike is also the author of her new book "Thinkbait" – her movement for thoughtful, intentional communication that transcends the surface of 50 shades of beige, ChatGPT-regurgitated, mediocre writing. It’s choosing to go deeper when everything else pushes us to stay shallow.
Timestamps:
(00:00:00) – Preview
(00:03:00) – From Transylvania and childhood under dictatorship
(00:04:55) – Zsike's mother's disappearance and escaping tyranny
(00:09:45) – Being kidnapped by her mother and the big escape
(00:12:30) – Lessons from History and The Reality of Migration
(00:15:56) – Are the West moving toward dictatorships?
(00:24:35) – Finding your voice in a noisy, divided, politicised world
(00:28:07) – Building a Brand with a Twist
(00:32:32) – Should you use AI for branding?
(00:33:39) – What we can learn from Japan about AI and human value
(00:35:16) –The role of human knowledge in higher quality creativity over AI
(00:42:49) – How AI is damaging creativity, innovation and adaptability in a changing world
(00:47:42) – Thinkbait, cognitive flattening and deeper manipulation of human behaviour with AI
(00:52:21) – The importance of the human element on LinkedIn
(00:55:04) – The critical importance of authentic engagement and bold content
(00:57:38) – The value of personal branding in business and building an audience strategically
(01:18:52) – Quality vs. quantity in content creation - STOP using only AI!
(01:28:24) – The negative impact of LLMs on language and thought
(01:35:02) – How AI is killing the quality of your storytelling
(01:41:34) – Language and thought formation. Should you totally rely on Generative AI?
(01:49:52) – The role of education in language skills
(01:58:04) – The dangers of children's AI dependency and the manosphere
(02:04:19) – The future of AI and human connection
Episode Notes & Citations:
https://ceoretort.com/podcast/guest/2025/06/16/zsike-peter-the-vampire-agency-and-secrets-to-authentic-branding
Support our independence by becoming a member:
https://CEORetort.com/Support
Sponsors & Offers:
- Ground News – See how media bias affects news coverage. Get 40% off top tier: https://check.ground.news/CEORetort
- Saily eSIM – Stay connected worldwide. Use code CEORetort5 for 5% off 10GB & 20GB plans: https://ceoretort.com/saily
- NordVPN – Secure your browsing. CEO Retort community offer: https://nordvpn.com/ceoretort
- Nebuli ( @Nebuli-AI ) Innovation-as-a-Service: https://nebuli.com/innovate/start
- Nebuli Free AI Readiness Assessment (Under 3 Minutes): https://nebuli.com/ai-readiness-assessment
Subscribe to The CEO Retort:
- YouTube: https://www.youtube.com/@CEORetort
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-retort/id1767132889
- Spotify: https://open.spotify.com/show/5ytJdrSK0yGL2OZfTitnp8
- Substack: https://ceoretort.substack.com
Connect with The CEO Retort:
- TikTok: https://www.tiktok.com/@CEORetort
- Bluesky: https://bsky.app/profile/ceoretort.com
- Instagram: https://www.instagram.com/CEORetort
- LinkedIn: https://www.linkedin.com/company/CEORetort
Connect with Tim El-Sheikh:
- LinkedIn: https://www.linkedin.com/in/timelsheikh
- Instagram: https://www.instagram.com/tbmsai