Sign up to save your podcasts
Or
Share The Vegan Hype Woman
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Vegan Hype Woman
Send us a text
What happens when passion meets purpose in marketing? Sandra Nomoto, self-described "Vegan Hype Woman," is revolutionizing how plant-based businesses promote themselves in a crowded marketplace.
Sandra's journey began with an unexpected, intuitive reading that suggested she would write a book. Discovering that only one outdated resource on vegan marketing existed, she seized the opportunity to fill this gap. Her book "Vegan Marketing Success Stories" showcases approximately 100 case studies of successful vegan businesses, catapulting her into speaking engagements and establishing her expertise in this growing niche.
The conversation explores what makes vegan marketing distinctive – while the tools remain identical to conventional marketing, the messaging can incorporate varying degrees of ethical positioning. This principle extends beyond veganism: any business can differentiate itself by authentically communicating its values. As Sandra eloquently puts it, "Your superpower is who you are."
We dive into practical content creation strategies, with Sandra cautioning against over-reliance on AI without personalization. The discussion highlights the importance of maintaining consistency between your written voice and speaking style, especially crucial for authors planning to speak about their books. Her insights on self-publishing versus traditional publishing offer valuable guidance for aspiring authors, emphasizing how books can open doors to professional speaking opportunities.
Perhaps most valuable is Sandra's warning about digital vulnerability. Both of us have shared personal experiences with social media account hacking and arbitrary platform restrictions, underscoring the necessity of building your business on digital assets you control.
Connect with Sandra: https://sandranomoto.com
Buy Sandra's book, Vegan Marketing Success Stories: https://sandranomoto.com/products
Or get Chapter 1 Vegan Marketing Success Stories and all her free and low- http://eepurl.com/htHwoD
Join the Movement - Women Like Me Community
Who Is Julie Fairhurst?
Speaker • Author • Business Strategist • Founder of Women Like Me
Julie Fairhurst is a force of nature disguised as a woman with a pen and a business brain built for impact. As the founder of the Women Like Me Book Program, she has opened the door for women around the world to share their truth, heal their past, and rise into their power. Since 2019, she has published more than 30 books and over 350 true-life stories — without charging a single writer a dime! Why? Because women’s stories deserve daylight, not gatekeeping.
With 34 years in sales, marketing, and successful business leadership, Julie knows how to turn storytelling into influence and influence into income.
Her mission is clear and unapologetic: break generational trauma one story at a time and help women elevate both emotionally and financially. She doesn’t just publish books, she builds brands, confidence, and possibility, giving women the tools to rewrite their futures, grow their businesses, and lift their families with them.
Julie's Website
View all episodes
By Julie FairhurstSend us a text
What happens when passion meets purpose in marketing? Sandra Nomoto, self-described "Vegan Hype Woman," is revolutionizing how plant-based businesses promote themselves in a crowded marketplace.
Sandra's journey began with an unexpected, intuitive reading that suggested she would write a book. Discovering that only one outdated resource on vegan marketing existed, she seized the opportunity to fill this gap. Her book "Vegan Marketing Success Stories" showcases approximately 100 case studies of successful vegan businesses, catapulting her into speaking engagements and establishing her expertise in this growing niche.
The conversation explores what makes vegan marketing distinctive – while the tools remain identical to conventional marketing, the messaging can incorporate varying degrees of ethical positioning. This principle extends beyond veganism: any business can differentiate itself by authentically communicating its values. As Sandra eloquently puts it, "Your superpower is who you are."
We dive into practical content creation strategies, with Sandra cautioning against over-reliance on AI without personalization. The discussion highlights the importance of maintaining consistency between your written voice and speaking style, especially crucial for authors planning to speak about their books. Her insights on self-publishing versus traditional publishing offer valuable guidance for aspiring authors, emphasizing how books can open doors to professional speaking opportunities.
Perhaps most valuable is Sandra's warning about digital vulnerability. Both of us have shared personal experiences with social media account hacking and arbitrary platform restrictions, underscoring the necessity of building your business on digital assets you control.
Connect with Sandra: https://sandranomoto.com
Buy Sandra's book, Vegan Marketing Success Stories: https://sandranomoto.com/products
Or get Chapter 1 Vegan Marketing Success Stories and all her free and low- http://eepurl.com/htHwoD
Join the Movement - Women Like Me Community
Who Is Julie Fairhurst?
Speaker • Author • Business Strategist • Founder of Women Like Me
Julie Fairhurst is a force of nature disguised as a woman with a pen and a business brain built for impact. As the founder of the Women Like Me Book Program, she has opened the door for women around the world to share their truth, heal their past, and rise into their power. Since 2019, she has published more than 30 books and over 350 true-life stories — without charging a single writer a dime! Why? Because women’s stories deserve daylight, not gatekeeping.
With 34 years in sales, marketing, and successful business leadership, Julie knows how to turn storytelling into influence and influence into income.
Her mission is clear and unapologetic: break generational trauma one story at a time and help women elevate both emotionally and financially. She doesn’t just publish books, she builds brands, confidence, and possibility, giving women the tools to rewrite their futures, grow their businesses, and lift their families with them.
Julie's Website