In this Venue Masterclass segment, Dana sits down with Sara Kincaid from Aisle Planner to unpack one of the biggest mistakes business owners make: building a business around not failing instead of intentionally designing it for success.

With over 17 years in the events industry, Sarah has seen it all—from catering and venue management to leading a global software platform. And her message is clear: growth doesn’t happen by accident.

This conversation dives deep into:

• Why “taking every client” can actually hurt your brand
• The difference between working in your business vs. on it
• How to think about ROI beyond just dollars (hint: your time matters more than you think)
• Why tech, systems, and processes aren’t optional—they’re the foundation
• And the hard truth about what’s really keeping most venue owners stuck

If you’ve ever felt overwhelmed, overworked, or unsure where your next level of growth comes from—this episode will challenge the way you think about your business.

Because success isn’t about doing more.
It’s about doing the right things, on purpose.

Show Notes:

Follow Aisle Planner on Instagram: @aisleplannerpo
Schedule a demo: https://www.aisleplanner.com/

Our Advertisers:

Info on Event Guard: https://eventguard.ai/
Info on Venuex AI: https://venuexai.com/

Info on The Venue Masterclass Can be found: https://www.thevenuemasterclass.com