As TikTok’s future in the U.S. is up in the air due to potential bans, the platform is still making big marketing moves by entering the search ads market and challenging Google and Microsoft. Is it time to get down with the kids and embrace TikTok search? 

Competition breeds innovation, and this week’s episode is all about exploring new marketing trends from the tech giants. How will Google adjust to keep advertisers on its platform? We can only expect more exciting developments in the search advertising space. Remember that while TikTok may be the shiny new toy on the block, you shouldn’t throw all your eggs in one basket just yet. 

Another wise business move we strongly recommend is to claim your Employee Tax Retention Credit. If you’re a business owner who had at least three full-time employees during the pandemic and retained them, you may be eligible for the ERTC. To learn more about this credit and whether your business qualifies, visit ertcadvisors.org. 

Resources mentioned in our episode:

• TikTok enters the search ad market, challenging Google and Microsoft
• DuckDuckGo Enters the AI Race with DuckAssist
• What is Employee Retention Tax Credit (ERTC)? 
• IRS issues renewed warning on Employee Retention Credit claims

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